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For Liverpool fans, supporting the club isn’t just a choice — it’s in the blood. This minimalist yet powerful design fuses the eternal flame of remembrance with a DNA helix, symbolising that being a Red is a legacy passed down through generations. Bold, clean, and deeply meaningful.
Design Highlights:
Iconic eternal flame stylised with the Liverbird emerging in the fire
The base of the flame forms a DNA helix, rooting support in your very code
Crisp white print on deep black or red backgrounds for contrast and clarity
“THIS FLAME NEVER DIES” in strong, modern block font
Balanced composition — symbolic and wearable in equal measure
Why You’ll Love It:
A tribute to the 97 and a celebration of LFC’s unbreakable spirit
Subtle enough to wear every day, powerful enough to start conversations
Ideal for multi-generational fans who feel the club is part of who they are
Minimalist design that pairs well with any outfit
Exclusive to Prism & Ink — you won’t find this DNA anywhere else
Passed down in blood, carried in spirit — this flame lives in all of us.
£47.99
Design Highlights:
Iconic eternal flame stylised with the Liverbird emerging in the fire
The base of the flame forms a DNA helix, rooting support in your very code
Crisp white print on deep black or red backgrounds for contrast and clarity
“THIS FLAME NEVER DIES” in strong, modern block font
Balanced composition — symbolic and wearable in equal measure
Why You’ll Love It:
A tribute to the 97 and a celebration of LFC’s unbreakable spirit
Subtle enough to wear every day, powerful enough to start conversations
Ideal for multi-generational fans who feel the club is part of who they are
Minimalist design that pairs well with any outfit
Exclusive to Prism & Ink — you won’t find this DNA anywhere else
Passed down in blood, carried in spirit — this flame lives in all of us.
Sizing
S SMALL - chest size 34-36"
M MEDIUM - chest size 38-40"
L LARGE - chest size 42-44"
XL XLARGE - chest size 46-48"
2XL 2XLARGE - chest size 50-52"
3XL 3XLARGE - chest size 54-56"
Before placing your order please take a minute to consider your size as cotton will shrink 1%-3% during its first wash.
- 65% ring-spun cotton, 35% polyester
- Charcoal Heather is 60% ring-spun cotton, 40% polyester
- Carbon Grey is 55% ring-spun cotton, 45% polyester
- 100% cotton face
- Fabric weight: 8.5 oz./yd.² (288.2 g/m²)
- Front pouch pocket
- Self-fabric patch on the back
- Matching flat drawstrings
- 3-panel hood
- Tear-away tag
Shipping
Delivery options for Hoodies
UK - £4.99 tracked, insured and signed for
Europe - 11.99 international signed for and delivery duty paid
USA and Rest of World - £23 international signed for
Delivery is added at checkout based on your location and products ordered. We offer free delivery on additional products in an order.
Care Instructions
Machine wash cold, inside-out, gentle cycle with mild detergent and similar colors. Use non-chlorine bleach, only when necessary. No fabric softeners.
Tumble dry low, or hang-dry for longest life.
Cool iron inside-out if necessary. Do not iron decoration.
Do not dry clean.
Sustainability
Every hoodie is made to order, aligning with our mission to reduce waste and promote sustainable fashion. By avoiding mass production, we ensure eco-friendly practices that are kind to the planet. While your order may take a bit longer to arrive, it’s a small trade-off for receiving a piece that’s uniquely yours—and one that supports a more conscious approach to style.
GPSR
Age restrictions: For adults
EU Warranty: 2 years
In compliance with the General Product Safety Regulation (GPSR), Prism and Ink and SINDEN VENTURES LIMITED ensure that all consumer products offered are safe and meet EU standards. For any product safety related inquiries or concerns, please contact our EU representative at gpsr@sindenventures.com. You can also write to us at info@prismandink.com or Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus.
Age restrictions: For adults
EU Warranty: 2 years
In compliance with the General Product Safety Regulation (GPSR), Prism and Ink and SINDEN VENTURES LIMITED ensure that all consumer products offered are safe and meet EU standards. For any product safety related inquiries or concerns, please contact our EU representative at gpsr@sindenventures.com. You can also write to us at info@prismandink.com or Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus.