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For Liverpool fans, supporting the club isn’t just a choice — it’s in the blood. This minimalist yet powerful design fuses the eternal flame of remembrance with a DNA helix, symbolising that being a Red is a legacy passed down through generations. Bold, clean, and deeply meaningful.
Design Highlights:
Iconic eternal flame stylised with the Liverbird emerging in the fire
The base of the flame forms a DNA helix, rooting support in your very code
Crisp white print on deep black or red backgrounds for contrast and clarity
“THIS FLAME NEVER DIES” in strong, modern block font
Balanced composition — symbolic and wearable in equal measure
Why You’ll Love It:
A tribute to the 97 and a celebration of LFC’s unbreakable spirit
Subtle enough to wear every day, powerful enough to start conversations
Ideal for multi-generational fans who feel the club is part of who they are
Minimalist design that pairs well with any outfit
Exclusive to Prism & Ink — you won’t find this DNA anywhere else
Passed down in blood, carried in spirit — this flame lives in all of us.
LFC This Flame Never Dies Polo Shirt
£29.99 GBP
Taxes included.
Design Highlights:
Iconic eternal flame stylised with the Liverbird emerging in the fire
The base of the flame forms a DNA helix, rooting support in your very code
Crisp white print on deep black or red backgrounds for contrast and clarity
“THIS FLAME NEVER DIES” in strong, modern block font
Balanced composition — symbolic and wearable in equal measure
Why You’ll Love It:
A tribute to the 97 and a celebration of LFC’s unbreakable spirit
Subtle enough to wear every day, powerful enough to start conversations
Ideal for multi-generational fans who feel the club is part of who they are
Minimalist design that pairs well with any outfit
Exclusive to Prism & Ink — you won’t find this DNA anywhere else
Passed down in blood, carried in spirit — this flame lives in all of us.